The second person pronoun 'you' is used throughout the Samsung advert as a form of synthetic personalisation. It works to construct a relationship between the reader and the writer of the piece, so that the reciever feels that the product being advertised is perfect for them in specific, and that the producer understands their needs on a personal level. The advertisers explicitly say, 'At last a music phone that reflects both sides of your personality,' as though they are aware of the potential customer's character.
'At last,' also creates a sense of there being a relationship between writer and reader. The tone is one of both excitement and relief, as though the producer of the text knows that the reader has been waiting for this phone and is happy for them.
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